Becoming the front door to MSK care: How primary care PT works in practice

When someone's in pain, they usually call whoever has the next available appointment, not necessarily a physical therapist. Sam Schmidt at Alpine Physical Therapy built a walk-in model to change that, and Mountain Land CEO Rick Lybbert scaled a version of it across a multistate practice. In this session, they'll walk through exactly how it works: staffing, patient flow, cash versus insurance, and the legislative landscape behind direct access.

What you'll learn:

• What primary care PT actually means in daily practice, not just in industry talk
• How a walk-in model works end to end, from a patient's first call to their first visit
• How to decide between cash-pay and insurance billing for a walk-in model
• What it takes to scale a walk-in model across a larger, multi-location practice
• How to train front desk staff and clinicians to work as first-contact providers
• How direct access laws already support this today, in all 50 states